The Most Important Factors for SEO in Googles Algorithm
December 21, 2009 by Pablo Palatnik
Ann Smarty had a great post on Friday regarding the Google search algorithm and what makes websites rank well. According to Matt Cutts, the “brain” behind the Google Algo, said there are 200 ranking signals that goes into Google ranking a website.
Ann was able to list about 120 ranking signals and asked members to contribute to the post as SEJ readers have started to contribute already. Based on my current SEO practice and research, in a nut shell, the most important current factors are:
1- Domain Age
2- On-Site Optimization (Title, Meta Tags)
3- External Links
4- Content Update Frequency
5- Internal Linking
6- URL Structure
7- Size of Website
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Those in itself are the 7 key factors I believe will make a big different in your search engine optimization efforts. Granted, Ann listed some great signals that will also be playing factors in optimization. Here are some of the most important ones she list, in my opinion:
Domain: 12 factors
1. Domain age;
2. Length of domain registration;
3. Domain registration information hidden/anonymous;
4. Site top level domain (geographical focus, e.g. com versus co.uk);
5. Site top level domain (e.g. .com versus .info);
6. Sub domain or root domain?
7. Domain past records (how often it changed IP);
8. Domain past owners (how often the owner was changed)
9. Keywords in the domain;
10. Domain IP;
11. Domain IP neighbors;
12. Domain external mentions (non-linked)
Internal Cross Linking: 5 factors
1. # of internal links to page;
2. # of internal links to page with identical / targeted anchor text;
3. # of internal links to page from content (instead of navigation bar, breadcrumbs, etc);
4. # of links using “nofollow” attribute; (?)
5. Internal link density,
Page-specific factors: 9 factors
1. Page meta Robots tags;
2. Page age;
3. Page freshness (Frequency of edits and
% of page effected (changed) by page edits);
4. Content duplication with other pages of the site (internal duplicate content);
5. Page content reading level; (?)
6. Page load time;
7. Page type (About-us page versus main content page);
8. Page internal popularity (how many internal links it has);
9. Page external popularity (how many external links it has relevant to other pages of this site);
Keywords usage and keyword prominence: 11 factors
1. Keywords in the title of a page;
2. Keywords in the beginning of page title;
3. Keywords in Alt tags;
4. Keywords in anchor text of internal links (internal anchor text);
5. Keywords in anchor text of outbound links (?);
6. Keywords in bold and italic text (?);
7. Keywords in the beginning of the body text;
8. Keywords in body text;
9. Keyword synonyms relating to theme of page/site;
10. Keywords in filenames;
11. Keywords in URL.
Outbound links: 8 factors
1. Number of outbound links (per domain);
2. Number of outbound links (per page);
3. Quality of pages the site links in;
4. Links to bad neighborhoods;
5. Relevancy of outbound links;
6. Links to 404 and other error pages.
7. Links to SEO agencies from clients site
8. Hot-linked images
Read the whole story and all the factors at SearchEngineJournal.com --------> Let’s Try to Find All 200 Parameters in Google Algorithm
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