Paid Search or Third Party Leads for Lead Buying Companies?
December 10, 2009 by Pablo Palatnik
An interesting post at eConsultancy regarding how companies generate and buy their leads. Lead generation is a huge industry, especially online. Companies in the sectors of life insurance, health insurance, insurance in general, mortgage, debt, and so fourth generate leads online but also buy from 3rd party companies. Is it affordable and worth for them to purchase leads through PPC campaigns (paid search) or go through 3rd party companies to or BOTH? Can a strategy of paid search and buying leads co-exist?
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"As online lead generation starts to establish itself as a separate discipline in online marketing and an increasing number of advertisers start to see the benefits of paying for leads on a CPL basis, marketers will have to start making some decisions to allocate sufficient budgets to their online lead generation campaigns. "
Read The Whole Story @ eConsultancy.com ----> Paid search and online lead generation: can they exist together?
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