PalatnikFactor.com

eMail Marketing At Tops of Retailers Online Marketing Strategy

December 2, 2009 by Pablo Palatnik

I was and have never been an email guy. My main focus in online marketing has been SEO, PPC, and Social Media, and when you put them all together, I think you have a sound online marketing strategy. PPC gives you the traffic, Social Media gives you branding, and SEO brings about the presence. Nevertheless, about a few months ago, as my own ecommerce company is growing and have a large customer base, email marketing is proving to be just as good if not better than most strategies in terms of being solid.

e-mail promotions were at the top of retailers’ online marketing strategies.

In a recent e-marketer article titled, “Evaluating E-Tailer Holiday Strategy,” they report, “BDO Seidman, in its “Retail Compass Survey,” found that e-mail promotions were at the top of retailers’ online marketing strategies. A focus on free shipping offers just edged out search marketing for second place.”

They go on to report, “Shop.org found that 100% of online retailers surveyed planned e-mail marketing efforts to house lists this holiday season, and nearly 97% would do paid and organic search marketing activities. Social media usage was increasing at a higher rate, but from a smaller base. ”