Bing’s Policy on Link Building
November 25, 2009 by Pablo Palatnik
Bings webmaster blog has a great post today titled, “Link building for smart webmasters (no dummies here) (SEM 101),” which had a great section titled, “BINGS POLICY ON LINK BUILDING.”
“Bing’s position on link building is straightforward – we are less concerned about the link building techniques used than we are about the intentions behind the effort. That said, techniques used are often quite revealing of intent. Allow me to explain.
Bing (as well as other search engines) places an extremely high priority on helping searchers find relevant and useful content through search. This is why we regularly say that search engine optimization (SEO) techniques oriented toward helping users are ultimately more effective than doing SEO specifically for search engine crawlers (aka bots).
The webmasters who create end user value within their websites, based on the needs of people, are the ones who will see their page rank improve. So where does that value come from? Content. Good, original, text-based content.”
We’ve heard this from SEOs for a long time, which is a very simple rule at the end of the day, OPTIMIZE FOR THE USER, NOT THE SEARCH ENGINE. Let’s understand that as much as we place importance on our SEO on-site optimization, our ultimate goal, I believe, SHOULD BE making sure our page is not only built for the search engine, but to have the user ultimately convert. That being said, you must have the user in mind as much, if not MORE than the bot in mind.
Another super part of the post (which really goes for SEO in general, not just BING):
Examples of potentially conspiratorial hocus-pocus that might be perceived as unnatural and warrant a closer review by search engine staff include but are not limited to:
* The number of inbound links suddenly increases by orders of magnitude in a short period of time
* Many inbound links coming from irrelevant blog comments and/or from unrelated sites
* Using hidden links in your pages
* Receiving inbound links from paid link farms, link exchanges, or known “bad neighborhoods” on the Web
* Linking out to known web spam sites
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Comments (3)
Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon.
in the “link builders bible 2010″.
Really helpful for an SEO purpose and I enjoyed reading it.
Cheers