How To Acquire Google Sitelinks For Your Google Ads

November 24, 2009 by Pablo Palatnik

If you don’t what what Google Sitelinks are yet, below will be an illustration of what it is and you can obviously see how it will help. Google basically believes these links can help the searcher narrow down the search a lot quicker if they show relevant links before entering the page. I contacted Google regarding this because I wanted some ads to show these site links for some of our e-commerce ads.

Image Source: Darrinward.com

Here is the email I got back last night: “Our technical specialist confirmed that if your ads do not qualify for this product, then you will not see the option to enable them.
In order for your ads to qualify for site links, you must have very high Quality Scores and your ad should have the first position on the left side of the page above the search results.”

As explained by Google, the requirements for these site links are:

* Your ad should have the first position above the search results
* Your ad should have a very high quality score
* Your Ad Sitelinks URLs must direct users to pages that are part of your main website, and allow users to navigate freely

To touch on the second point, when they say high quality score, I BELIEVE you need a quality score of 8 or higher.

How do you acquire these site links if you want them?

1. Log into your AdWords account
2. Click on the Campaign Settings tab and go to the “Show additional links to my site” section under “Ad extensions”
3. List the names and URLs of up to 10 internal links (prioritizing the most important links first)
4. Click “Save” when you’ve finished adding your links
5. If a user search triggers your ad to run with Ad Sitelinks, our system may include up to four of your additional links on your ad, along with the main landing page link

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