Despite Econcomy, eTailers Moving Ahead
November 13, 2009 by Pablo Palatnik
We all know we are in a recession and though the current situation may seem better than it was at this point last year, online retailers, as well as physical retailers nationwide are still very much seeing the effects of a weak economy with sales slowing down to consumer savings, etc. Online sales in the second quater of the year were up 2.2% from last year and hopefully we’ll see a jump from the last quarter of last year to this one as well as many online retailers are really hoping thats the case which will be a HUGE sign to forecast the end in sight of the current recession.
According to eMarketer, online retailers are already planning ahead and investing to compete with the current online environment and their competitors mostly in the social media space. The main reasons for these investments are branding, sales, and advertising. Social media campaigns such as blogging is a huge plus for SEO, after all, it is important companies keep creating content.
“This includes replacing a whole e-commerce platform as well as adding services such as customer reviews and ratings, product personalization, live chat and improved site search.
Social marketing was also high on e-tailers’ list of priorities, with nearly one-half planning to add initiatives this year.”
“The last time many retailers installed a new e-commerce platform was five years ago, and those systems aren’t robust enough to support all of the new technology that’s changing the very nature of how consumers are shopping online,” David Fry, founder of Fry Inc., told Internet Retailer. “Smart retailers know they need to implement better technology now or they’ll miss out on the recovery and a big opportunity.”
Random Posts
Comments (1)
I believe a company will get on the top with the help of promoting it online. Publishing your services online makes a big difference than those businesses who don’t.