PalatnikFactor.com

Providing Your Customers Information Paves The Way

October 22, 2009 by Pablo Palatnik

Creating and writing good content has always been the KEY to SEO. Regardless of how many good outbound links you have, how you structure your on-site page optimization, what will optimize well in the engines and for the end-user (the consumer) is the content you provide.

Though for PPC we still believe clear, simple, straight to the point landing pages pave the way toward higher conversions, content is also very important. Unless its an impluse buy or sign-up, consumers do like and WANT to be informed. Marketers realize this.

“Many ads are aimed at interrupting a consumer to get them to pay attention to the ad, but this approach has proven less effective on the Web, as consumers often come online to pursue an interest or perform a task, such as finding a local restaurant or booking an airline ticket. To address this, many advertisers are moving away from interruption toward helping consumers accomplish their tasks by offering commercial messages that are useful, helpful and relevant.

Hear more on this strategy from Jim Lecinski, Managing Director, U.S. Sales, and think about incorporating this idea into your 2010 planning: