Is Video In Your Online Marketing Strategy?
August 4, 2009 by Pablo Palatnik
I can’t stress this enough but making video part of your online marketing strategy is, I believe, an essential factor in your success. Think about YouTube for a minute. The amount of daily searches and videos watched is just incredible, not counting the other many video sharing websites that out there.
Video really became an essential part when Google introduced universal search to their search technology and videos began to rank, and rank well. That is why it’s so important as an SEO strategy to make sure your videos all have the right titles, tags, etc. MAKE THEM RANK. GET TRAFFIC. GET EXPOSURE.
Like I said in the beginning, just take a look at YouTubes traffic and then you can figure other traffic video sources of video sharing websites that can generate traffic to your video.
“Fully 62% of adult internet users have watched online video on a video-sharing website, a figure that has nearly doubled from 33% in 2006, according to a research report (pdf) from the Pew Research Center’s Internet & American Life project, which also found that 19% of online adults use video-sharing sites on a typical day (compared with 8% in 2006).
The April 2009 survey found that video watching among young adults is near-universal, with nine in 10 (89%) internet users ages 18-29 now saying they view content on video-sharing sites (up from 72% in 2008), and 36% do so on a typical day.”
Let’s take a quick example. Let’s say you repair XBOX 360s for a living and you want more exposure. Look at this video in YouTube when you type in Xbox 360 repair.
Its got 317,719 views and over 560 comments. Now, I haven’t watched it but this alone can be a great source for branding OR, you can even edit the video possibly and try to charge for advertising if you can generate a good amount of daily views!
