7 Deadly Sins of a Landing Page
July 22, 2009 by Pablo Palatnik
Besides having the right structure to your paid search campaign to run a successful one, the landing page is what will turn a visitor into a customer. Without a good landing page, you might as well shut your campaign down. How many times have I heard, “Im running Adwords but not really converting.” Here is the thing. If you are getting a good amount of clicks for the right keyword and you’re not converting, its most likely a landing page issue unless your ad copy is just crap.
Here is a great webinar from Google with Tim Ash talking about landing pages and the 7 deadly sins:
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Comments (2)
Perfect Video !
Hi Pablo. I completely agree. I can’t tell you how many times, as a web searcher, I have thought I found the perfect site to purchase a product from by the enticing ad text, only to be brought to an irrelevant site; of which I leave immediately.
Your landing page is what can convert a browser to a buyer. Everything from the content on your site to the load page time is so important. Check out the WordStream site to get more information as to why it’s important, and how else to improve relevance through keyword discovery and management: http://www.wordstream.com/adwords-landing-page