Have You Tried Website Optimizer?
June 11, 2009 by Pablo Palatnik
One thing as advertisers we want to make sure is that our landing page is as optimized as possible to turn visitors into customers or turn landing pages into solid leads. We may stick to one design but you just never know if its optimized to its full potential. There is always the possibility that a certain headline in the landing page or an image can convert that much better.
You always see the option in the Adwords interface but MOST people don’t take advantage of it.
Why should I start using Google Website Optimizer?
1. Increase conversions: It’s not uncommon when optimizing key web pages for a few small changes to double, or even triple, conversion rates. You put a lot of time and effort into driving traffic to your site. Why risking losing visitors you’ve worked so hard to bring on board? Tweaking and testing web content could increase your site’s conversion rate so that you’re getting a higher return on investment from the same volume of visitors.
2. Eliminate guesswork from site design: Why base design decisions on assumptions? Instead of trying to guess what button converts best, or which headline is the most compelling, let Website Optimiser take the guesswork out of site design, by leveraging empirical data from real visitors.
3. Improve landing pages: Reduce the number of would-be customers you lose through ineffective landing pages. Website Optimiser’s automated testing makes it easy to fix and deploy compelling web pages.
4. It’s really easy to use: You don’t have to be a statistical genius to use the tool. Providing you have the new page variations ready, you can set up tests in under 10 minutes.
