How Google Detects and Protects Advertisers from Invalid Clicks

May 20, 2009 by Pablo Palatnik

We all know that click fraud can be very costly for advertisers. It can make all the difference in the world for a campaign if in a month you get a good amount of click fraud so we’re all very weary. I think we have all been the victims of click fraud at one point of another if you’ve been in the PPC game for a while.

The New York Times had an article I also wrote about last week regarding click fraud.

So, since most of us use Google as the main or one of the main search engines for Pay-Per-Click advertising, here is a video to show how they go about detecting and protecting advertisers from click fraud.