Local Search Grows by 58%, Got Local Search Marketing?
May 5, 2009 by Pablo Palatnik
As the searcher grows more in tune to the web to be more efficient in their search, the local sector keeps growing. On a press release from the Yellow Pages Association, we see that local search outgrows the overall search sector.
” A tremendous surge in the annual growth of local search far outpaced growth of overall Web search, according to a study conducted by comScore, Inc., a leading Web behavior research firm, and released today by the Yellow Pages Association.
The study found that local search — the practice of using online search tools to find local businesses, products, or services — grew 58 percent in 2008, reaching an annual total of 15.7 billion searches. By comparison, overall U.S. Web core searches grew at a much smaller rate of 21 percent year-over-year, nearing 137 billion searches by the end of 2008. Local searches stand at 12 percent of core searches on the top 5 portals.
Buoyed by the growth in local search, Internet Yellow Pages and locally-focused online business directories also saw double-digit growth of 23 percent in the same period, totaling 4.6 billion searches in 2008.”
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Comments (3)
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[...] is highlighted by the rapid growth of local search in 2008. According to research firm comScore Inc., the annual growth of local search far outpaced growth of overall web search: The study found that [...]
Local niche sites are a great way to get traffic and monetize your sites. I’m not surprised we’ve seen growth from local search, I think it will continue to be a popular up-and-coming way to monetize as marketers look for new ways to earn online.