Yahoo Web Analytics Now Available for Search and Display Advertisers

May 2, 2009 by Pablo Palatnik

As search marketers, we cannot get enough analytics data. You want to be successful in this game? Get as MUCH INFORMATION as possible, its that simple. Knowledge is power and with the right info, you can get the right results.

Yahoo is now offering web analytics on its own platform and looks cool just from a single screen shot (I’ve yet to try it myself)

From the YSM Blog:

“Here are some of the questions that Yahoo! Web Analytics can help advertisers and agencies answer:

How am I performing?
Yahoo! Web Analytics gives you customizable reports, dashboards, alerts and segmentation tools that let you slice up data to figure out what’s working, and what isn’t. You can identify opportunities to improve ads, campaigns, keyword bids and website design.

Who are my audiences?
This new version helps you take advantage of our recent demographic targeting options by helping you identify the age, gender, city, and online interests—and finding out who your most valuable audience is so that you can reach more of it.

How can I improve engagement and conversions?
It’s one thing to get people to your site—but what you really want is to keep them there and buying your products or services. This new version of Yahoo! Web Analytics can track up to 15 steps of your conversion process to see where you’re most liable to lose someone.

The new version is available for any of our advertisers who work with an account manager, but it’s most suited for large advertisers with complex analytical needs and the resources to set up and manage analytics.

If you think it is the right tool for you, contact your account manager to get started. Visit our website for more information. If you’re not quite ready or aren’t eligible for Yahoo! Web Analytics, look into our Full Analytics or Conversion Only Analytics in our Sponsored Search user interface.”