Online Retail Sales Up in First 3 Quaters of 2009
April 29, 2009 by Pablo Palatnik
No matter what the news says, how hard times are, the online retail sector is prevailing in this down turning economy. In Q1, most sectors were down but e-Commerce has actually rose an impressive 11% in the first 3 months which is very positive for times like these.
“Looking further into the findings, 44% of the e-tailers reported increases of over 10%, 14% showed increases up to 10% and 13% reported flat sales.
In the survey, about 70% of both consumer brand manufacturers and multichannel retailers reported online sales increases. However, Web-only merchants had a different situation. About six in 10 reported Web sales declines.
“It seems that consumer confidence is getting better,” Sucharita Mulpuru, a Forrester analyst, told Bloomberg News. “Hopefully the worst is behind us.”
As I said before, while many companies believe cutting advertising budgets is the way to cut expenses, I believe now is the time to try and step up your budgets and establish a great online presence.
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