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Import Campaigns from Google Adwords and Yahoo to MSN AdCenter

April 17, 2009 by Pablo Palatnik

If you dont want to deal with the tidious task of building the same campaign over and over in the different engines, now you can easily import your Google Adwords campaign or Yahoo Search Marketing campaign to the MSN Adcenter platform in the click of a button.

Theres a post in the AdCenter community blog that shows you step by step how to go about doing this:

Step 1 – Choose Your Account and Import the Sheet

In adCenter click on the campaigns tab and choose the account you wish to import your sheet to.

Then click import campaigns. This will bring up an extended options list.

Now select your language and market and secondly select the appropriate time zone.

Then click on “Import file” and locate and open your sheet. (Remember that in order to locate the import sheet it must be saved in csv format.)

A prompt will be given to notify the success of the import.

Your campaigns will not go live immediately. All ad groups are set to draft. They won’t be active until they are manually submitted. This is to allow time for the remaining variables to be populated, i.e. negative keywords, bids, URLs and targeting.

Step 2 – Make Amendments

adCenter will default the campaign budget type to divide across the month. Ad Group start dates will default to the day of the import and no end date will be set.

As mentioned above, no destination URLs, bids, negatives keywords and targeting would have been imported. These values can now be populated.

Step 3 – Submit Ad Groups

After all modifications have been made, your campaign or campaigns are now ready to go live.

The final step involves submitting all the ad groups.

This can be achieved by clicking into your campaign, then clicking on the box next to each ad group and clicking submit.

TIP: All the ad groups in a campaign can be selected by clicking the box underneath “Pause”

Now the import process is complete and your ads will go live soon!

The post was found here: Uploading Campaigns from other PPC Providers into adCenter in 3 Easy Steps