Small Businesses Allocating More Dollars Online with Segmenentation and Local Marketing

April 13, 2009 by Pablo Palatnik

If you read todays eMarketer report, you’ll find something that isnt surprising to us online marketers. Small business are having to do more with less these days and the best place to allocate advertising dollars is online, especially with so many channels allowing for targeted segmentation and locality as you can use through FaceBook Ads and others.

“In addition, marketers say the outlook for small-business marketing has changed in 2009. They are increasing their online activities, becoming more focused and conducting segmentation research to better target their customers.”