PalatnikFactor.com

Soup Up Your Yahoo Organic Search Listing

March 13, 2009 by Pablo Palatnik

As you may have noticed in the past couple of weeks or maybe less, Some search results on Yahoo are turning up images next to the listing which really enhances it and by far captures the eye of the user more than listings without an image, I’d say. I’ve noticed this change and yesterday Yahoo announced the code to make this happen in the YSM blog.

“The premise is simple: if you have a flash video, game, or document (like a presentation or spreadsheet) embedded on a page, adding a few lines of code will make it appear as an enhanced result after we recrawl your page. Very little semantic markup knowledge is required, and you don’t have to build your own application. SearchMonkey does the heavy lifting, taking your markup and extracting the necessary structured data to display it as an enhanced result.”

< link rel="image_src" href="http://thumbnails.hulu.com/9/967/32912_145×80_generated__VfWxSNY3rESG1ntOzexNRQ.jpg" />
< link rel="video_src" href="http://www.hulu.com/embed/GREW9Qw0P7KjIyjJydQYRw" />
< meta name="video_height" content="296"/>
< meta name="video_width" content="512"/>
< meta name="description" content="Video description: Homer gets upset at a vending machine filled with apples."/>
< meta name="video_type" content="application/x-shockwave-flash"/>

**I broke the first line of code so it doesnt get coded on the post.

Here is what what listing looks like for this example:

Developers, you can check out the SearchMoney developer page: http://developer.search.yahoo.com/start