How Google Adwords REALLY Works
March 12, 2009 by Pablo Palatnik
I found it interesting the Google Adwords blog choose to go back to the real basics so new advertisers, even some old ones, really understand how the auction-based model works in Adwords. Actually, this explanation by Chief Economist of Google, Hal Varian, is a great explanation, especially when it comes to AD RANK which has to be determined by keyword bid x quality score rank.
This is a great video to show clients who don’t quite understand how and why they may be bidding the most and not getting the first result.
See some related post to Google Adwords I’ve blogged about:
Optimizing Your Ads for Better Conversions
Guide to Google Quality Score (Video)
Google Adwords Improves on Quality Score
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Comments (3)
Great video of SEM basics. I will put it on mine site too.
i beleive that choose to go back to the real basics so new adverts are so anoying and so fraudulent.
is my opinion
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