AdWords Product PlusBox

February 18, 2009 by Pablo Palatnik

Search Engine Land had a piece on AdWords Product PlusBox which if you haven’t seen, and you rarely will at this point, it is the plusbox underneath certain advertisers that when clicked, will display about 3-4 of that advertisers products which gives the searcher great insight in what they can expect from the advertiser.

Apparently, you can request to be included in the program as SEL suggest you contact your adwords rep.

Here are images from the SEL piece:

When expanded:

From the Adwords team:

“As part of our ongoing commitment to innovation and helping users find the information they’re looking for online, we are testing a feature called the AdWords Product PlusBox, intended to help make information about specific products more easily accessible. For ads associated with products in Google Base, a plusbox can be expanded to display relevant products from that advertiser. The plusbox provides users with more information about an advertiser’s offering even before clicking on the ad, and offers advertisers a new way to engage potential customers. This feature is currently in a limited beta with a small number of advertisers.”