PalatnikFactor.com

Go Back in Your Competitors Ad Copy History with Ad History

January 16, 2009 by Pablo Palatnik

Ad copy seems like an easy task, right? You only have 25 characters to write a good compelling ad to get those good click through rates, but when it comes right to it, you may get stuck for a bit and then you start to think.

One very helpful tactic to ad copy is of course, look at what the competition is doing. I have a theory. Always look at the top 4 or 5 advertisers and try to pick out key elements of those ads. Call to Action wording, etc. One of the tools that can help you do that and see what the competition has been doing to better THEIR ads, is the new tool in Spy FU called AD HISTORY.

This tool should help you write ad copy and build ideas faster looking at your competitors ad history. It details the exact ad copy in that month for a specific keyword. So, for example, if you are looking to see how an e-tailers ad copy during the month of November for a Thanksgiving special or December for Christmas, it’ll show you that which I find super helpful.

**This was NOT a paid review by SpyFU.