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Cyber Monday Drives 10 Percent Increase in Web Traffic

December 3, 2008 by Pablo Palatnik

Its two days after Cyber Monday and the results are pretty much in. The biggest day for online sales drove a 10 percent increase in web traffic. This number is a lot better than most expected and it may be a positive sign for the month of December, which many retailers depend on for their biggest month of the year given the holidays.

Let’s take a look at some of Hitwise statistics for Cyber Monday:

-Among the top 500 Retail Web sites, the percentage of U.S. visits were down 1% on Cyber Monday 2008 compared 2007.

-U.S visits to Brick and Mortar store Web sites (100 total) were down 4% on Cyber Monday.

-U.S visits to Online-only Web sites (100 total) were up 5% on on Cyber Monday.

-U.S visits to the Comparison Shopping Web sites were down 21% on Cyber Monday.

-U.S visits to the Catalog Web sites were down 4% on Cyber Monday.

-The top visited Retail Web site on Cyber Monday 2008 were Amazon.com receiving 10.77% of U.S. visits among the top 500 Retail Web sites. Walmart.com was the second most visited with 8.55% of visits followed by Target.com with 4.56%. BestBuy.com was the fourth most visited with 3.81% and Sears.com was fifth with 2.74% of visits.

-Amazon.com’s traffic increased 21% on Cyber Monday 2008 vs. 2007. Walmart.com’s traffic increased 6%.

Does Cyber Monday 2008 say anything about what this month will bring? Were people shopping or just looking?