Build Your Business Via Twitter

November 26, 2008 by Pablo Palatnik

ahhhh, the good ol’ Twitter. How much buzz have you heard about this company in the past couple of months? Twitter has exploded in the social scene not only for regular joes, but it has become a great marketing tool. There is such buzz about this company that it is almost impossible to ignore the urge to start using it, as I recently started again with my own twitter account.

Motley Fool had a great article titled, “The Recession Could Make This Company Rich,” sharing some great insight with its first line, “Who needs eBay when you have Twitter? Dell recently sold $500,000 worth of refurbished PCs using Twitter.” Now, you can really see the value of having a twiter account with MANY followers. AndrewBaron was one person to sell a Twitter account with 4,291 followers on eBay but the listing is now removed, and I dont know if the account was sold. The latest bid was for $1,025.00 having 1,636 followers at the time according to a blog, TwitterFacts.

If you want to see the true power of Twitter, it was a big part of the Barack Obama Web 2.0 campaign. Barack Obamas Twitter account currently holds 137,340 followers! How much is that account worth? Almost $95k if you want to compare it to AndrewBarons Twitter account that at the last bid, was at $.69 cents per visitor.

Yesterday, I interviewd SEO guru Aaron Wall, Twitter accounted for about 7-10% of the traffic to the page.

Twitter can become a very nice component of your marketing strategy and if it continues to pick up pace as it is showing, Twitter will be just as effective as email marketing, etc. Imagine having an ecommerce site with about 1000 hits a day (thats a low figure) and having a Twitter account logo where about 2-3% of daily visitors sign up to follow you. Thats about 20-30 followers a day (Am I Right)

You can literally start building your business via Twitter to where it can have real effectivness on your business and a big impact on your sales strategy.

Motley Fool had these incredible figures on the value of Twitter:

-Directory site twitdir.com has identified 3.3 million Twitter accounts.
-Kawasaki found in a recent survey of Twitterers that roughly half would pay to keep the service, with most paying $5 per month.
-Amazon’s (Nasdaq: AMZN) Jeff Bezos recently invested $15 million in Twitter.

So, assuming Kawasaki is right, at least 1.65 million users would pay $5 a month to keep Twitter. That’s $99 million in annual revenue before ads or any other monetization scheme.