Googles SearchWiki To Change The Face of Search and SEO
Written by Pablo Palatnik on November 21, 2008
Google has introduced SearchWiki, which now personalizes search for all users which have a Google account and are logged in. What does SearchWiki do? The New York Times reports, “allow people to modify and save their results for specific Google searches. They can move the sites that appear in rankings up or down, take them out altogether, leave notes next to specific sites and suggest new sites that are not already in the results (or are buried too far down in the results to see).”
How will this change search? That remains to be seen but it has a significant impact on user search as we have seen in the past year or more as personalization on the web has become increasingly important to users and Google has been at the forefront of that with iGoogle, etc.
Will this impact SEO? “Search engine optimizers, or SEOs, who help companies improve their search engine rankings, should not rush to start manipulating SearchWiki—at least not yet. Ms. Mayer said that SearchWiki comments and re-rankings will have no affect on the Google algorithm and how it ranks sites for the general Google audience. “At this time we aren’t using SearchWiki to influence ranking but it is easy to see how that could happen in the future” she said, reports NYT.com. As Google has always been in the fight for spam, although this is new feature will give users a great experience to determine the importance and relevancy of their search, the fight for SPAM from SEO may be a battle with SearchWiki. I’m sure they thought about it and have a way to detect clicks from same IP but at the same time, with legitimate bids up for a site, it may very well impact the optimization of search from Googles stand point in its algo.
Within the next few weeks or months we will know a lot more about this feature and how it will impact the engine and the way we optimize our website.
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