PalatnikFactor.com

Where Should I Place Google Ads On My Pages?

November 19, 2008 by Pablo Palatnik

Inside Adsense, Googles blog all about Google Adsense has put out a 3 part series on their blog called Optimisation Essential. It is a fairly decent series for beginners to get the basics and knowledge all about Google Adsense and how it can best work for them.

This series goes hand in hand with a post I wrote last month, “Best Performing Adsense Ads Explained,” which Google also put out their own version in this series in the post “best-performing ad unit sizes.”

Google put out a heat map as you see above that describes (as an example from test or experience I believe) the best sports to place your Adsense blocks. As they explain, “The colors fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.”

Tips from Google for Adsense:

*Above the fold of a page (the section of the page a user can see without scrolling)

*At the end of an article

*Aligned with content

I think you’ll see the best CTRs with those ads that are IN the content. Many thought ad networks like Kontera would have the highest CTR because it is actually ad link IN the actual content, but as you may see from my mini-series, “Project Monetizing Site with Google Adsense & Kontera” which is followed by “Project Monetizing Site with Google Adsense & Kontera: Update Part I,” Adsense is a better converter of clicks.