Predicting Top Online Marketing Trends for 2009
Written by Pablo Palatnik on November 17, 2008
We’re coming to the end of 2008 and not too much changed on the online marketing spectrum from 2007. In 2007, it was literally the BOOM of the social media websites such as Digg, Facebook, etc. No one page made such an impact this year that the crowds flocked too.
In the very end of 2007, I wrote a post titled, “Identifying Top Marketing Trends for 2008 From Top Execs” which as you’ll see, I lost all the images to the graphics that displayed trends. The buzz word was predicted to be “green” which still today, will continue thru 2009 as being a buzz word. This year we’ll see the world focus MUCH MORE on the energy crisis and that topic is as hot as its ever been.
I think the demographic to make the most change to is actually still the baby boomers with more engagement and activity from the older demographic as their sons and daughters introduce their parents to social media sites such as Facebook. Due to current economy changes, many of the older folk will also go online to scoop for better deals online.
Video will continue to boom and as we have heard for about the past year and a half, mobile will continue to grow but not as fast as everyone thought. More and more websites will have video to engage users as well as try and build communities around their website providing social media applications on their sites. Widgets is one of the components to business website I believe we’ll see emerging more and more as more programmers will build applications that businesses will seek for their websites.
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5 Responses to “Predicting Top Online Marketing Trends for 2009”
Companies seem to ignore the single largest online advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
You have a website.
You send emails.
Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
WrapMail offers a solution that is server-based (i.e. compatible with all email clients), has a complete back-office with a WrapMaker, reporting etc and only charge $5 per user per month.
By Rolv Heggenhougen on Nov 17, 2008
Although I am somewhat biased, I believe “local search” will be a major continuing trend
By Mark on Nov 18, 2008
@ Rolv-
I’d have to agree with you 100% and surprised I didnt touch on it in the post.
Local search has continued to grow and grow and wont be going anywhere and only increased popularity and demand amongst small business and im sure engines and websites will continue to build technology to target more locally.
By Pablo Palatnik on Nov 18, 2008
Any predictions on the demographic trends for social media sites - facebook, twitter, myspace, etc.? As I’m new to twitter, some of my facebook friends call it as the place for people with limited attention spans since the updates are so frequent. I’m wondering if twitter will have it’s nitch while a portion of people stay on more static social media sites like the facebook and myspace.
And the bigger question…how many active memberships does the average person have to these sites? Does joe blow maintain 4 active memberships to facebook, friendster, twitter, and yelp? Or do most people stick with only one social media site and if they explore outside of that their profiles are nominal at best? Curious.
By Paul in Chicago on Nov 26, 2008