Local Search Marketing Gets More Local at Yahoo!
Written by Pablo Palatnik on October 21, 2008
The YSM Blog announced Yahoo’s search marketing platform will give you the option to have your ads displayed by zip code targeting. Local search has been a key element to advertisers campaigns who only do local business, that especially of the service industry such as hair salons, body shops, etc. The development of local search marketing gave agencies and small business owners the gateway to allow small business to get their hands on search engine marketing bringing very qualified leads.
Yahoos blog describes how to go about the new option:
You will find geo-targeting when you sign up for your account online, but you may go back in and change your scope at any time. To do this, select “Geo-Targeting” under your Campaigns tab in your account.:
- Click the “Campaigns” tab.
- Choose a campaign.
- Click the “Campaign Settings” drop-down located in the upper right-hand corner (above the graph).
- Select “Geo-Targeting.”
From there you can use the pulldown to select your target area by Entire Market, Country, State/Province, DMA , City or ZIP code. A map will provide a visual of the areas you are selecting.
Search Engine Land has a great illustration:
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