Yahoo Gains Some Ground as Google Continues to Dominate
October 16, 2008 by Pablo Palatnik
Efficient Frontier has put out a press release which points out key finding in what they described as the Search Engine Performance Report: Q3 2008, the largest independent research in the search marketing industry. This report was based on “an analysis of 60 billion impressions and 428 million clicks across an index of Efficient Frontier advertisers.”
Here are the key finding as they state them in this report:
*ROI improved YOY on all three engines for advertisers outside of financial services in the face of increasingly dynamic economic conditions.
*Spending on Google by non-financial services advertisers grew by 3.6% on YOY basis, faster than the overall growth rate of 2.5%. Thus Google gained $1.14 of every new search dollar in Q3 2008 versus Q3 2007, while Yahoo and Microsoft each lost $0.07 for every new dollar spent on search in that period.
*Yahoo accounted for 19.2% of U.S. search engine spending in Q3 2008, losing 1.3 percentage points in share from Q3 2007 but gaining 1.8 percentage points from Q2 2008. Total spending on Yahoo increased by 7.2% from Q2 to Q3 2008 for advertisers outside of the financial services sector, and by 2.5% for those in financial services.
*Microsoft Live Search accounted for 4.8% of U.S. search spending in Q3 2008, down 0.8 percentage points from the previous year. Overall spending on Microsoft Live Search declined for all advertisers on both a YOY and Q/Q basis.
*On a global basis, Google dominated the search marketplace in Q3 2008, capturing more than 85% of search spending share in the UK, Europe, and Australia. In Japan, Google accounted for 55% of search spending.
