Google is All About Saving Energy
October 16, 2008 by Pablo Palatnik
I think the world views Google as just a search engine and/or an advertising company and/or an information company which they are all of the above.
As reported by Brandweek, “According to Eric Schmidt, CEO at Google, Mountain View, Calif., “We have seen a total and complete failure of leadership in the political parties of the United States. We’ve been working on a plan to help solve this problem.”
Schmidt shared details of the plan during a meeting last week at the Commonwealth Club of California in San Francisco. Google has since posted the entire Clean Energy 2030 report on its Web site and has asked for visitors to comment on the study and offer their own proposals.
What might get a significant number of comments is the cost of implementing Google’s ideas: about $4.4 trillion in undiscounted 2008 dollars, per Google. However, “savings are even greater-$5.4 trillion-returning a net savings of $1 trillion over the 22-year life of the plan,” explained Schmidt.
Key aspects of the Google plan include major reductions in the U.S. of current high-usage energy sources, including a decrease in fossil fuel-based electricity generation by 88%, vehicle oil consumption by 38%, dependence on imported oil by 33%, electricity-sector CO2 emissions by 95%, personal vehicle sector CO2 emissions by 38% and U.S. CO2 emissions overall by 48%.”
Googles concern from energy as you’ll hear Eric Schmidt talk about is because they consume an incredible amounts of it. Google has data centers all over the world. Google is the company that owns the single most amount of computers in the world having a network of computers run the search engine and all of its properties.
Below is an image of just data centers in the U.S.:
This information coming from http://royal.pingdom.com/2008/04/11/map-of-all-google-data-center-locations/, here are some key statistics:
According to Google’s earnings reports, they spent $1.9 billion on data centers in 2006, and $2.4 billion in 2007.
Google unveiled four new data center projects in 2007. Each has a cost estimate of $600 million, which will include everything from construction to equipment and computers.
Google’s criteria when selecting locations for data centers:
-Large volumes of cheap electricity.
-Green energy. Focuses on renewable power sources.
-Proximity to rivers and lakes. They use a large amount of water for cooling purposes.
-Large areas of land. Allows for more privacy and security.
-The distance to other Google data centers (for fast connections between data centers).
-Tax incentives.
