Google Talks About The Importance of Link Architecture
October 8, 2008 by Pablo Palatnik
As the Google webmaster blog started links week, the first post was about the importance of link architecture. When it comes down to SEO and the engines crawling your website, link architecture is one of the most important elements. Understand that the link structure of your site and how you are making those links live is how the engine bots will get in there and explore your website.
I’ll point out the highlights of this partictular post and they also answered some very good common questions.
-Text links are easily discovered by search engines and are often the safest bet if your priority is having your content crawled
-This text link is easy for search engines to find.
-Sitemap submission is also helpful for major search engines, though it shouldn’t be a substitute for crawlable link architecture.
-Writing descriptive anchor text, the clickable words in a link, is a useful signal to help search engines and users alike to better understand your content. The more Google knows about your site—through your content, page titles, anchor text, etc.—the more relevant results we can return for users
-Q: What about using rel=”nofollow” for maximizing PageRank flow in my internal link architecture (such as PageRank sculpting, or PageRank siloing)?
A: It’s not something we, as webmasters who also work at Google, would really spend time or energy on. In other words, if your site already has strong link architecture, it’s far more productive to work on keeping users happy with fresh and compelling content rather than to worry about PageRank sculpting.
-Q: Let’s say my website is about my favorite hobbies: biking and camping. Should I keep my internal linking architecture “themed” and not cross-link between the two?
A: We haven’t found a case where a webmaster would benefit by intentionally “theming” their link architecture for search engines. And, keep-in-mind, if a visitor to one part of your site can’t easily reach other parts of your site, that may be a problem for search engines as well.
Random Posts
Comments (2)
good tips!
Hi,
A while ago I’ve read about some rules on linking architecture of a website (rules that I’ve got from Google). Since then for each website I do I always create a sitemap.html with a static text link to it from the main page of the website. This way I’m sure that the search engine will crawl all my pages.
Another thing is to link between pages that have the same theme (or websites – by using this information I think we can understand what a good backlink is to Google and how to achieve good backlinks)
Thank you
http://blog.tomabonciu.ro/