Financial Crisis Still Leads To Increased eCommerce Sales
September 18, 2008 by Pablo Palatnik
Let’s face it, we are in probably one of the worse financial times we have been since the financial meltdown of 1991. People are losing their homes, the biggest banks and financial institutions are filing for bankruptcy for have to be bailed out by our government and gas prices are at an all time high in the U.S.
STILL, through this mess of an economy in the US and what appears to be a worldwide recession, you can count on the online market to stay afloat. Reading the Marketing Daily, TNS predicts sales growth of just 1.5% compared to 2.7% last year, 3.8% in 2006, and 7% in 2005.
People come online to shop for two reasons.
1- They can’t find what they are looking for at their nearest retail store.
2- Online is much more affordable at times.
As the holiday season approches with less than 90 days away, it may be time to start preparing for your campaign strategy.
In the next few weeks we’ll see how traffic and sales are reported by the big players such as Amazon, eBay, and others.
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