When Is It Time To Redesign Your Blog?
September 16, 2008 by Pablo Palatnik
Blogging, as much as anyone will agree is all about creating good content for the user, a blog design is a key component in the success of your blog. As blogs become more of a news source for the regular online user, a nice design will create the right impression on the first-time user to your blog.
I redesigned this blog about 2 months ago and I can’t begin to tell you what great move it was. The new redesign has retained more readers, attracted advertisers and making it more popular overall. Look at successful bloggers who make good money blogging. Shoemoney.com, Johnchow.com, Problogger.com and others, if you’ve been following their blogs for a while now, you’ll notice all these bloggers have had blog redesigns in the past year or so, maybe more than once a year.
So, when is time to redesign your blog? As your blog gains popularity, you may want to start thinking about your next move and whether a blog redesign will help improve retaining daily readers and attract new advertisers. As much as us bloggers write for the passion of what we blog about and inform our readers, advertising is a part of blogging (for the most part). I have yet to see an online marketing blog without ads, and thats ok, why not? You put your time writing, why not get paid for content you create? For a little more info on when it’s a good time to put ads, check out Probloggers, “When Should I Put Advertising on My Blog?”
I have two ideas for how to choose a blog redesign. 1) Redesign your blog after a blog you read a lot yourself. As much as you probably read that blog for the content, there is something about it that keeps attracting you to it, specially if you do like that design. 2) Redeisgn your blog after a blog that brings in thousands of daily readers and probably has full-time employee’s testing ad placements, i.e. HuffingtonPost.com.
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Comments (4)
Really enjoyed this post. I have noticed a lot of blog re-designs lately and thats where I’m getting my ideas for redesigning my blog.
I think you’re absolutely right in the sense that content comes first before design but it does seem to be more and more important to have a nice layout to please the reader.
Hi Pablo,
In my point of view, also is time to redesign your blog, when others bloggers do that… you can not be the only one on the net, who get’s it’s blog with an old design and with a “layout” that tell’s to the audience… “this blogger” is not:
-> Is not connected with “what’s going on in the bloggospher”
-> is not Trendy
-> Does not invest in his platform/blog
So, yes… in my point of view, if others are changing … you have to change to if you want to be still in the front wagon.
[...] give you an example of this. Yesterday I wrote a blog post titled, “When it is Time to Redsign Your Blog?” I was reading ProBlogger, a great blog for bloggers by bloggers about blogging. Problogger is a [...]
God dag! Kan jag ladda ner en bild fran din blogg. Av sak med hanvisning till din webbplats!