Google Adwords Improves on Quality Score
August 23, 2008 by Pablo Palatnik
In the coming days or weeks, you’ll see some changes in your adwords account as Google has announced changes in their quality score algorithm. Quality score though probably one of the most transparent (and not really) guidelines Google gives to advertisers, as some out with further improvements.
• Quality Score will now be more accurate because it will be calculated at the time of each search query
• Keywords will no longer be marked ‘inactive for search’
• ‘First page bid’ will replace ‘minimum bid’ in your account
The most siginifacnt change as explained by the Google Adwords blog is the following:
‘First page bid’ will replace ‘minimum bid’
As a result of migrating to per-query Quality Score, we are no longer showing minimum bids in your account. Instead, we’re replacing minimum bids with a new, more meaningful metric: first page bids. First page bids are an estimate of the bid it would take for your ad to reach the first page of search results on Google web search. They’re based on the exact match version of the keyword, the ad’s Quality Score, and current advertiser competition on that keyword. Based on your feedback, we learned that knowing your minimum bid wasn’t always helpful in getting the ad placement you wanted, so we hope that first page bids will give you better guidance on how to achieve your advertising goals.
I think this change will bring about a “better” result for advertisers who wonder what it will take to get on the first page.
I also think the Google’s improvement on their keyword tool showing 1st-3rd place average price per click is also helping advertisers in deciding what keywords to really focus on and make sense for their advertising strategies.
Comments (1)
[...] Google Adwords Improves on Quality Score [...]