Big Brands Still Pursuing Myspace Marketing
Written by Pablo Palatnik on June 30, 2008
Although Facebook is the thing of the moment, many forget about how big Myspace was/IS still. Though as a small business Myspace marketing can be very secondary to your online marketing efforts, it is still considered a great tool for the big brands to communicate to its audience, or connect with the young consumer base.
The campaign engages users by posing the question, “how far would you go for love?” Of course, this question is very interesting to almost anyone at any age and connects users. Also, it has interviews by artist, etc.
Take Cartier for example. A very large, classic brand of luxury watches has launched a Myspace site to promote their new line called, “Love by Cartier“.
“Blogs, group or individual websites are no longer the signs of a new era, but are an established reality for a whole new generation,” said Director of Communication Corinne Delattre of Cartier International.
“As a large brand we must be able to communicate to this new generation of adepts of the digital world. The MySpace community makes that possible.”
If you’re thinking about which social site you may want to focus your marketing efforts on, read the post I wrote, “Facebook vs. Myspace Users (A Demographic Report)”
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One Response to “Big Brands Still Pursuing Myspace Marketing”
nice
By jane on Jul 3, 2008