The Growth of Online Marketing - Good or Bad?
Written by Pablo Palatnik on June 20, 2008
The IAB has announced what I think is very good news for us online marketers…or maybe bad news? Online ad spend has reached $5.8 billion in the first quater of 2008, which is an 18.2% from last year and said to be the second highest quater recorded after the previous quater.
Sure, as the digital age grows and the internet becomes the substitue in marketing for companies rather than television, newspapers, magazines, and radio, it will become more and more competitive. As an online marketer who works on my own projects and managing certain clients, as much as the saying that competition is good goes, it probably is better when there isn’t so much of it.
Ask people advertisers who compete in Google for debt consolidation or life insurance if competition is “good”. What is a good sign is the increasing understanding of small to medium size business owners of the importance and power of online marketing and the impact it can have on your business. A good PPC campaign or good SEO results can take your business to the next level. Its 2008 and we now live in a globalized world where a product consumers are looking for are just a click away. Are you in the mix?
Random Posts
Posted in: Online Marketing
2 Responses to “The Growth of Online Marketing - Good or Bad?”
Sure, as the digital age grows and the internet becomes the substitue in marketing for companies rather than television, newspapers, magazines, and radio.
By piska on Jun 20, 2008
Sure, the internet is another channel through which products and services can be brought forth to consumers. As far as the question of is competition good or not so good, I feel it depends on whether your company is on the winning streak or not; just like people that have a lot of money say money is not everything and people that lack it say it is everything! If you are winning against your competitors you tend to say that competition is good. Anyway, great topic for the article and interesting reading. Thank you.
By Raj Krishnaswamy on Jun 25, 2008