Yahoo: “A Self-Destructing Doomsday Machine”
June 5, 2008 by Pablo Palatnik
The Yahoo and Microsoft saga now continues to be a battle, and being watched very closely by Wallstreet and its stock holders and analyst. It is still beyond me and has always shocked me how Yahoo can’t just seem to really push forward and get ahead and really compete against its main competitor, Google.
Yahoo has the tools, maybe just not the brains. While I’m sure Yahoo is full of smart people, something there just isn’t clicking. Microsoft taking over Yahoo and bring among some big changes for us advertisers and it wasn’t too long ago at all (maybe a few weeks or less) that Yahoo agreed to outsource part of its paid search to Google (I believe thats the case.)
A Yahoo and Microsoft merger will bring about two monsters to really compete against Google. Do we, as marketers want that competition? I’m happy with the way paid search is for Yahoo, but there is a lot more to just paid search why Microsoft really wants to go after Yahoo. Either way, negotiations aren’t going so smooth and Carl Icahn has stepped in:
Is Microsoft really the answer to Yahoo’s problems?
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