Comments on: 12 Companies that Spy on Your PC http://palatnikfactor.com/2008/06/04/12-companies-that-spy-on-your-pc/ Online Marketing for Dummies Tue, 28 Jun 2011 09:22:30 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Pablo Palatnik http://palatnikfactor.com/2008/06/04/12-companies-that-spy-on-your-pc/#comment-19956 Pablo Palatnik Wed, 04 Jun 2008 20:35:53 +0000 http://palatnikfactor.com/2008/06/04/12-companies-that-spy-on-your-pc/#comment-19956 Wendy, I can't argue too much about what you say because I'd be lying if I said I know exactly how DoubleClick works but it's to my understanding and believe that any company that tracks your activity online as far as what sites you're visiting, etc and serves related ads, is Spyware. There's a fine line about what is breaking that privacy boundary and what isn't. I think some may even call dropping cookies Spyware, I don't know. Wendy, I can’t argue too much about what you say because I’d be lying if I said I know exactly how DoubleClick works but it’s to my understanding and believe that any company that tracks your activity online as far as what sites you’re visiting, etc and serves related ads, is Spyware.

There’s a fine line about what is breaking that privacy boundary and what isn’t. I think some may even call dropping cookies Spyware, I don’t know.

]]> By: Wendy Piersall http://palatnikfactor.com/2008/06/04/12-companies-that-spy-on-your-pc/#comment-19951 Wendy Piersall Wed, 04 Jun 2008 19:33:32 +0000 http://palatnikfactor.com/2008/06/04/12-companies-that-spy-on-your-pc/#comment-19951 DoubleClick is just an ad serving platform. All they do is use cookies - hardly what I would call 'spyware'. The reason I bring this up is because my ad network, which is hyper-anal about taking on only high-quality brands (like Disney, CoverGirl, etc.), uses DoubleClick as their ad serving solution. I'd hate to think that someone who comes to my site and sees an ad from them would then assume that my site is placing spyware on their computer. :) DoubleClick is just an ad serving platform. All they do is use cookies – hardly what I would call ‘spyware’.

The reason I bring this up is because my ad network, which is hyper-anal about taking on only high-quality brands (like Disney, CoverGirl, etc.), uses DoubleClick as their ad serving solution. I’d hate to think that someone who comes to my site and sees an ad from them would then assume that my site is placing spyware on their computer. :)

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