Old School Reciprocal Linking Should Still Be In Your SEO Strategy

Written by Pablo Palatnik on June 2, 2008

If you wanted top ranking position years ago, all it would take it shooting webmasters an email asking to exchange link and that was link building for you.

Granted, things have changed and the engines have come a very long way since then. Reciprocal linking is almost out of many SEOs strategies in their link building plan. I think reciprocal linking still holds value if you can exchange links with the right sites.

What do you do?

Let’s say you are in the employment services industry and want to start a reciprocal linking campaign. Any site that has to do with employment services or related to the employment services industry holds value (granted it has good pagerank and good rankings)

I would go to into Google and search for the keyword “employment services” and start drilling down the niche to resume services, etc. I would contact those webmasters and start exchanging links to top ranking sites.

What if they don’t respond to my email?

Many SEOs have killed the email way of exchanging links from spamming for so many years. Webmasters, I’d say 90% of them, ignore linking emails because they don’t want to waste their time or just plain ignore them.

WHOIS.org. Go and get the webmasters number or owners phone number. Call them and ask to speak to the webmaster about exchanging links and introduce yourself and a bit about your site and how the exchange of links can help both parties.