You Don’t Have To Use Google to be Successful in Online Marketing
June 1, 2008 by Pablo Palatnik
Because of strict quality score guidelines and the need to bid on hundreds if not thousands of keywords to get the most possible traffic, I said screw Google. You have Yahoo, which is a huge search engine with billions of monthly searches and lower CPC prices, you have Microsoft, also with billions of searches and low CPC prices and then you have very good contextual networks which can give you billions of ad impressions and again, lower CPC prices.
I put Google of for a while because I thought using other avenues was just as good as/or better than focusing on one engine. Sure, it’s the most power site online I would say but still, it wasn’t EVERYTHING.
About a month ago or more, I launched a project we’ve been working on for a while with a lot of focus and emphasis in Google and results were more then motivating. As you can see in my previous post, “Worry about Ads Before Conversions,†and “#1 Quality Score Factor in Google:Quality Ad,†It is just about really taking a look at your site and doing the best you can to comply with its quality score guidelines. Besides that, some good ads and you’re on your way to rocking in Google.
It is also very important to choose a good niche. I was involved in lead generation for a very, VERY highly competitive market and Google just wasn’t the answer or feasible for that project, especially when you look at your competitors and they are names such as Bank of America, Well Fargo, etc. Can you beat them in bidding for highly competitive keywords?
I will say that I still think Google has some work to do in regards to quality score and how they go about scoring sites using a bot. My point is that I think it is extremely important to be successful using Google as one of your primary sources of online marketing. Don’t leave it behind.
