Big Brands Still Pursuing Myspace Marketing
Written by Pablo Palatnik on June 30, 2008
Although Facebook is the thing of the moment, many forget about how big Myspace was/IS still. Though as a small business Myspace marketing can be very secondary to your online marketing efforts, it is still considered a great tool for the big brands to communicate to its audience, or connect with the young consumer base.
The campaign engages users by posing the question, “how far would you go for love?” Of course, this question is very interesting to almost anyone at any age and connects users. Also, it has interviews by artist, etc.
Take Cartier for example. A very large, classic brand of luxury watches has launched a Myspace site to promote their new line called, “Love by Cartier“.
“Blogs, group or individual websites are no longer the signs of a new era, but are an established reality for a whole new generation,” said Director of Communication Corinne Delattre of Cartier International.
“As a large brand we must be able to communicate to this new generation of adepts of the digital world. The MySpace community makes that possible.”
If you’re thinking about which social site you may want to focus your marketing efforts on, read the post I wrote, “Facebook vs. Myspace Users (A Demographic Report)”
Posted in: Social Media
Creating Landing Pages That Convert
Written by Pablo Palatnik on June 27, 2008
You’ll be surprised how many people spend thousands of ad dollars in PPC marketing without taking into consideration that the page which is being landed on is made to convert a click into a lead/customer/sale. If the company is trying to use someone who doesn’t know squat about online marketing, I don’t really fault them, but they will be very disappointed with the results if they don’t have the right landing page. Let’s put it this way…it’s not even easy converting with a good landing page.
I was browsing around to get some content on landing page conversion for a client because instead of writing a whole descriptive email about what a landing page is, there is great content out there on what and how landing pages should look and be designed. Obviously, it also goes case by case.
Image From: www.webdesignaffinity.com
Zac Johnson, a well known affiliate marketer, has a great landing page optimization article. One thing affiliate marketers have to understand when joining the game, it is crucial to create your own landing page and content in order to be successful with Google due to quality score guidelines. He shows a great example of a quick and easy landing page he made for a campaign and you can actually download the template.
I also found 10 great tips on landing page optimization from e-Consultancy which I will list here:
1. Brevity
Keep it short and to the point. Paragraphs should be no longer than three lines, if they are used at all. One idea per paragraph is plenty of information fodder.
Read the rest of this entry »
Posted in: Online Marketing
Expect Sales, Expect Returns
Written by Pablo Palatnik on June 25, 2008
If you walk into a home depot, office depot, or any big or even SMALL department store, you always see a customer service area along with returns. When you open up your first e-commerce store, all you probably worry about is getting sales. Sure, that will make or break your business, but how about returns?
Returns is a big part of e-Commerce, come on…you didn’t actually think you would satisfy every customer did you? Of course not.
Things TO DO to avoid major customer service issues 101:
• POST AN 800 NUMBER OR EMAIL TO REACH YOU.
• IF SELLING BRAND NAMES, VERIFY AND STATE AUTHENTICITY OF PRODUCT.
• UPDATE CUSTOMER IF THERE IS ANY ISSUE WITH ORDERS.
• PROVIDE TRACKING NUMBER FOR SHIPPING STATUS
• EMAIL CUSTOMER WITHOUT THEM EXPECTING IT UPDATING THEM ON ANYTHING THAT MAY RELATE TO THEIR ORDER. YOU DON’T ALWAYS HAVE TO WAIT FOR THEM TO CONTACT YOU, YOU CONTACT FIRST…GIVES THEM MORE CONFIDENCE.
• INCLUDE A RETURN POLICY FOR YOUR CUSTOMERS THAT IS VISIBLE
Posted in: e-Commerce
