#1 Quality Score Factor in Google: Quality Ad

Written by Pablo Palatnik on May 2, 2008

No matter how many things you try to figure out to see how Google is judging your ad to determine your cpc (cost-per-click), YOUR biggest concern should be the quality of your ad.

Maybe you really haven’t thought about it, but what you should worry about most is creating the most compelling ad for searchers and THAT will result into clicks and hopefully conversions for you. So, what is that you may be doing wrong? For one, I used to create campaigns and let them be. We’re so busy with so much stuff that we forget that tweaking certain things in your ad can make the biggest difference to an eye and turn into a click.

Let me give you an example. I created a campaign that had decent clicks but I thought I should get more…way more. As time is always a factor, my ads were pretty decent but I didn’t really see what my edge was vs. the competition. Why would someone click on my ad and not their ad? What makes my ad different then the other guy with the same product at almost the same price? Do I offer free shipping? What do I have that they don’t? WHAT MAKES ME STAND OUT?
**The image below is in a 4-hour span.

{please note I cannot specify what product I am selling and what my ads are for some obvious reasons to readers, hope you understand =)}

Anyway, I did research into the product itself and how the brand identified itself and how I would be able to do the same. I posted a new ad to compare CTRs (Click-Through-Rates) and of course, the results were great. My click through rates were way better and yet to make more tweaks. What’s your edge? Your identity? Ask yourself those questions when creating your ads.

Sure, Google can give you a POOR quality score result for certain keywords but with a QUALITY ad, you can change that in days. Make sure you give yourself a chance but bidding enough to place in the front page.