Traffic Shraffic

March 5, 2008 by Pablo Palatnik

…AND IM BACK IN THE GAME! Anyway, haven’t blogged in a while and it’s mostly cause I’ve been so busy that I couldn’t really get around to blogging the length of post I’d like but what the hell, short post are just as good, right?

So…TRAFFIC. Everyone talks about traffic and how important traffic is to the success of a campaign. No traffic…no sales/leads. Agreed. Here is the deal, if you’re not delivering targeted traffic to your site or offer; it’s just as good as nothing. Sure, any traffic is great but if you’re spending money for that traffic, you damn better be sure that traffic will convert for you.

There are several ways of attracting traffic of course but let’s focus on paid search, which is what most of us, at least reading this blog probably do. You want qualified traffic correct? Here is the thing, you don’t necessarily have to have targeted keywords…you need targeted ads!

Using keyword insertion as the title of your ad can kill you with crap traffic if using it without caution, so make sure your ads are very targeted and detailed to what it is you are offering.

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