Video Segmentation on The Rise
January 7, 2008 by Pablo Palatnik
YouTube is the main source of video distribution and video plays on the net. You can find anything from home-made clips to scenes from movies, news, and basically anything you can think of to watch is on YouTube.
The video space is part of what is social media because of its interaction but also because many videos and as technology advances and gets easier to use, more and more people will make video for the web. But what happens when you go to YouTube? YouTube is basically the largest search engine for video on the web so you have to search for what you are looking for. Like many search engines that are coming out as well as many social networks, we will begin to see the video space be segment by category.
Let me give you an example. GodTube, reported by ComScore, was named the fastest growing U.S. website in its first month of launch. GodTube, as you can guess by the name is a video site to watch videos on religion. What a great idea to segment this space out (the religious space) to have its own site.
In 2008 and into 2009, we will see video sites segment into comedy, sports, politics, and broken down into even more targeted specific social issues, etc.
These video segmentation sites will also bring about good advertising opportunities for advertisers to target specific demographics as is being done with Facebook which we will also begin to see more of a segmentation of social media network sites through 2008. MyChurch.org is considered the Myspace for christian individuals. We have seen this segmentation in the dating space with sites such as JDate.com, which was made for jewish singles. Also, we have seen the social network space segment itself into the pet space with Dogster.com, Catster.com, and a few others.
