The Importance of Research for Online Marketing {PodCast}
January 3, 2008 by Pablo Palatnik
In order to be successful at online marketing, an industry that changes almost daily, research is a crucial part of our business. I wrote a piece on the search engine journal titled, “The Importance of Research: A 2008 Resolution“, which inspired me to do this podcast. It is sometimes underrated or not looked at with much importance as far as strategy.
