PalatnikFactor.com

I was reading Entrepreneur magazine and came upon a one page post on the “Insights” section of the mag. It read, “Bring It On…drive your competitors crazy while driving your company to success.”

I cant help think of anything but what we do as online marketers competing against the hundreds if not thousands of online competitors we have in our niches wether it be optimizing for natural search, pay-per-click, social media, etc.

1. Know Thyself. Understand what your company stands for. Once you know exactly the message you want to send our or users to perceive you have an upper hand, why? Many sites or companies just throw up a site and sell something without conveying a message.

2. Know Thy Customer. Truly understand your customer. Once you know what they want from you and what they DON’T want from you, you can get a better hold of their loyalty towards your brand/site/company. Understand where they are searching for your product/service.

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I found the chart below incredibly interesting and helpful. As online marketers, we're always looking for the next channel for network to start placing ads to increase our sales/leads. It's almost the beginning of a new year and that means new strategies or just basically re-vamping campaigns and generating more traffic as well.

OK, so ever since I got a Myspace profile I tried everything possible to get adsense code in there with my publisher ID so I can make money of the clicks…unfortunately that never happened.

I always thought advertisements on the profiles should be shared with the user, after all, we put all the time and effort in getting our own traffic, designing our site, etc.

Ads-Click, a company from Switzerland which has some presence in the U.S., has developed a Facebook application for users that allows users to put a code and deliver targeted ads to their users sharing 80% of the revenue (80% goes to you.) So, depending on your content from your profile and that of your visitor, it will display a relevant ad by text I believe, once they click, you get 80% of that click and 20% goes to them.

{If Facebook and Myspace offered this to their users with Adsense or any other contextual ad programs, there would be more of an incentive for profile users to drive traffic, refer friends, etc. I guess it comes down to SPAM and how the public will react}

It is called MicroSocialAds and should be out soon. How will Facebook react to this if they do? Facebook not getting a cut of advertising done through their site?

Good content = visitors. Visitors = advertising. Advertising = money. Great content = a lot of visitors. A lot of visitors = Big advertising.

“Paramount Pictures, MTV and Blockbuster have partnered to distribute the latest feature length film from the daredevil reality franchise in an ad-supported environment,” reports ClickZ.

ClickZ also reports, “From December 19th through the 31st, the film will be distributed by movie rental firm Blockbuster's Movielink service as a streaming video over Microsoft's Silverlight media player. The movie won't be directly available from Blockbuster, but instead will be distributed by the movie's own site at blockbuster.jackassworld.com. As co-sponsor, Blockbuster will manage advertising for initial distribution of the film.
Blockbuster will also sell pre- and post-roll video advertising, and has signed on Clearspring to manage its inventory. Additionally, interactive marketing firm Deep Focus will support the release, according to CEO Ian Schafer.”

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This post is inspired by a video maybe a lot of you saw already, but I’m sure a lot of you haven’t.

As ANY bubble eventually burst, the web 2.0 bubble is growing. Search engines (Google) and social media sites (Myspace, Digg, Facebook) are changing the landscape of the internet.

If you’re optimizing a site and beginning your SEO strategies, if content is king, linking is majesty. Now, links will come from content so there’s a fine line in where you really want to focus, but overall, both are extremely important towards your SEO efforts and equally important.

A GREAT post was made on Wiep.net, “Link Value Factors,” which goes into detail from about 10 respected SEOs on the factors and value of links. I strongly recommend reading the post but I wanted to analyze it a bit myself and put my 2 cents.

The first 9 questions will focus on the link factors. This means only factors directly related to the link itself and no on-page or on-domain stuff yet.

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