4.6 Million Visitors a Minute

Written by Pablo Palatnik on November 26, 2007

Cyber Monday is here and the reports are already starting to come in.

CNNMoney reports, “By 2 p.m. ET, more than 300 retailing Web sites tracked by Internet monitoring firm Akamai were drawing 4.6 million visitors per minute - a three-year record for most traffic in a single day to retail Web sites.
Akamai said that its Net Usage Index - which monitors North American visitors to sites such as jcpenney.com, Bestbuy.com and Circuitcity.com - said traffic was up more than 80 percent compared to a normal Monday.”

It’s reported that online spend today will surpass $700 million in sales which will be a new record. Sears.com actually went down on Black Friday which surprisingly to me, a lot of people reported on that. According to the National Retail Federation (NRF), 72 million consumers plan to shop online from home or at work on one of the biggest online shopping days of the year. That’s up from 61 million shoppers last year.

Are you capitalizing on Cyber Monday? How? If you aren’t, it’s definitely an indication the holiday shopping season will be a good one. If you have an e-commerce site, see what big sites such as bestbuy.com and sears.com, etc are doing and how they are getting the attention of the holiday shopper. A more detailed post to come on that…

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Monetizing a Video Widget: Swicki

Written by Pablo Palatnik on November 26, 2007

Friday morning, I posted a podcast titled, “Video Opportunity for Publishers & Advertisers.” Soon after, I was browsing the web just checking out some stuff and stumbled upon Swicki. Video is in and if you can monetize it, you should! In the podcast I talked about Adsense video units, which is basically an embedded YouTube video in your site or blog with an ad on top and at the bottom which I think can give you good CTRs.

So, Swicki is pretty cool. You can check it out on my blog at the left (it usually shows mini video clips but now it is showing a tag cloud.) Here is why I think this could work to monetize your visitors from video. It’s something new so users will be curious to click through. It’s a video widget which you set-up keyword tags and will show related videos (pretty cool videos you may even find interesting.) It scours Google video for related videos and takes the visitor to a site with all the videos in one place.

So how do you monetize this? While setting up your Swicki page, you can customize the ads section choosing what platform of ads to show (adsense, etc) and allows you to enter your code.

Video Opportunity for Publishers & Advertisers

Written by Pablo Palatnik on November 23, 2007

If you haven’t looked into online video advertising/marketing, it’s time you do. Online video is not a trend and only growing year after year. Check out my latest podcast HERE.

Sears.com Takes the Black Friday Award

Written by Pablo Palatnik on November 23, 2007

Its official, the holiday shopping has started. I drove by Best Buy last night around eleven o’clock at night and people were camping out…huge lines! Now, if you’re like me, you’re not going to put up with long lines but rather shop from your computer.

According to Google search trends, let’s look at sears:

5.sears.com
17.www.sears.com
20.sears

It’s 12:14pm and I’m trying to browse through Sears.com and it doesn’t let me…too much traffic? Not enough server power?

Check out Black Friday Ads.