Identifying Top Marketing Trends for 2008 from Top Execs

Written by Pablo Palatnik on November 30, 2007

MarketingCharts reports on a survey conducted by Anderson Analytics of the top marketing trends for 2008.

“Web and green marketing are hot; Boomers are still the most important demo, though women, Gen X and Y, and Hispanics are catching up; and marketing basics are more important than ever, according to (pdf) a new survey of marketing executives conducted by Anderson Analytics.

The first annual survey of Marketing Executives Networking Group (MENG), a nearly 1,700-member organization of marketers at a VP-level or higher, sought to identify the top marketing trends in 2008.

The survey focused on top marketing concepts, buzzwords, global areas of opportunity, targeted customer demographics, as well as the books that marketers look to for inspiration and growth opportunity.”

““Green Marketing” (32%) was another important emerging concept - and it was identified as the trendiest marketing buzzword.” Wow, Green Marketing really did emerge in a big way.

“When asked about the most important customer demographics, senior marketing executives rank Baby Boomers highest, with 88% ranking them as either very important or somewhat important.” I don’t know if I agree with this, I think the most important target demographic is from 14-27.

“However, Gen X (86%), Hispanics (86%), Women (85%) and Gen Y (84%) are catching up to Boomers as customer targets.” This hispanic demo is the one to really watch for in the coming years.