Identifying Top Marketing Trends for 2008 from Top Execs

November 30, 2007 by Pablo Palatnik


MarketingCharts reports on a survey conducted by Anderson Analytics of the top marketing trends for 2008.

“Web and green marketing are hot; Boomers are still the most important demo, though women, Gen X and Y, and Hispanics are catching up; and marketing basics are more important than ever, according to (pdf) a new survey of marketing executives conducted by Anderson Analytics.

The first annual survey of Marketing Executives Networking Group (MENG), a nearly 1,700-member organization of marketers at a VP-level or higher, sought to identify the top marketing trends in 2008.

The survey focused on top marketing concepts, buzzwords, global areas of opportunity, targeted customer demographics, as well as the books that marketers look to for inspiration and growth opportunity.”

marketing trends 2008

““Green Marketing” (32%) was another important emerging concept – and it was identified as the trendiest marketing buzzword.” Wow, Green Marketing really did emerge in a big way.

marketing important demographics

“When asked about the most important customer demographics, senior marketing executives rank Baby Boomers highest, with 88% ranking them as either very important or somewhat important.” I don’t know if I agree with this, I think the most important target demographic is from 14-27.

“However, Gen X (86%), Hispanics (86%), Women (85%) and Gen Y (84%) are catching up to Boomers as customer targets.” This hispanic demo is the one to really watch for in the coming years.

location opportunities

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google

Random Posts

Comments (1)

 

  1. [...] the very end of 2007, I wrote a post titled, “Identifying Top Marketing Trends for 2008 From Top Execs” which as you’ll see, I lost all the images to the graphics that displayed trends. The [...]

Leave a Reply

Powered by Fortune3 Shopping Cart Software