Google GPS: A Promising Channel for Advertisers
Written by Pablo Palatnik on November 29, 2007
If you’re wondering what or how Google will continue to come out with new marketing channels for advertisers, MOBILE is the target at the moment.
Now, from what I’ve read and understand from a short press release from Google, it is basically Google Maps for mobile.
“With Google’s new My Location technology, users who don’t have GPS-enabled mobile phones will now be able to take advantage of the added speed and convenience afforded by location information. The My Location technology also complements GPS-enabled devices, as it delivers a location estimate faster than GPS, provides coverage inside buildings (where GPS signals can be unreliable), and doesn’t drain phone batteries as quickly as GPS. Whether users are trying to locate a restaurant in an unfamiliar neighborhood, get directions to the nearest hotel while traveling, or just find a place to grab some coffee while shopping for the holidays, Google Maps for mobile with My Location can help them get what they need quickly and easily.â€
So, why does Google spend all this money on technology for a GPS system? Google can care less about a GPS system, but with the amount of people that will download this free tool to their cell phone, the opportunity to make money of the advertising is incredible! Google doesn’t do or create anything without advertising in mind. Watch Google earth keep coming out with different versions and you’ll see ads there at some point, unless they really keep that one application for what it really is, which is just plain awesome.
The Google GPS can have a great impact on local advertisers for the obvious. It’s by far one of the best forms of local marketing…you have someone on their mobile while they are out trying to find something and BAM, they can find you right away while being near you.
So far, it’s just starting so its early to tell how it’ll play out with advertisers but it seems promising.
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Posted in: Google, Industry News, Search Trends
