7 Optimizing Tips For Your Site/Business During The Holiday Season
Written by Pablo Palatnik on November 27, 2007
The holiday season is here and your site should be ready to sell, sell, sell! So, what can you do to optimize your site for the holiday season? A few things can change the aspect of your site for the buyer if this is your first holiday season online.
1) Design: Make it KNOWN on your home page and landing pages your company is aware the buyer is looking for deals and of course, it’s the holiday season. Take a look at BestBuy.com, JCPenny.com, and Sears.com. You can find holiday jargon all over the place. This is done through text and images.
2) Sales: Put your top 3-4 products displaying on your home page with sale images or even if they aren’t on sale, say they are! You should also have these 3-4 product items along side other landing pages/product pages.
3) Shipping Discounts: Keep in mind people are purchasing many products online so not only is the product costing money, but so is the shipping. All the big companies are offering free shipping or a deep discount on the shipping, try to do the same. If they spend over a certain amount, comp the shipping.
4) Share Links: How can you turn 1 visitor into 2 from that 1 visit? Below every product (and this doesn’t only apply for the holidays,) place a ‘send to friend’ link. You’d be surprised how many people may not purchase your product but maybe send it to a friend who may be interested in what you have or at least they want their friend to check it out.
5) Gift Wrapping: Make some extra money on your product by offering gift wrapping. You can either charge for this option or do it for free which the buyer would probably appreciate it more of course.
6) E-Mail Collection: This holiday shopping season maybe the most traffic you will get in a month’s worth. If you’re not collecting your customers email or even potential customer email address, it’s time you do. Set-up a email box where visitors can enter their email to receive newsletters, sales, etc. It’s never too late to start a list.
7) Customer Reviews/Testimonials: This works! Visitors want to gain trust with your company and your products. Write product reviews with testimonials. If you don’t have testimonials, get them quick! Any one of your friends or family count as testimonials.
DO YOU HAVE ANY TIPS? Comment Below.
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Posted in: Online Marketing, e-Commerce
