Monetizing a Video Widget: Swicki
November 26, 2007 by Pablo Palatnik
Friday morning, I posted a podcast titled, “Video Opportunity for Publishers & Advertisers.†Soon after, I was browsing the web just checking out some stuff and stumbled upon Swicki. Video is in and if you can monetize it, you should! In the podcast I talked about Adsense video units, which is basically an embedded YouTube video in your site or blog with an ad on top and at the bottom which I think can give you good CTRs.
So, Swicki is pretty cool. You can check it out on my blog at the left (it usually shows mini video clips but now it is showing a tag cloud.) Here is why I think this could work to monetize your visitors from video. It’s something new so users will be curious to click through. It’s a video widget which you set-up keyword tags and will show related videos (pretty cool videos you may even find interesting.) It scours Google video for related videos and takes the visitor to a site with all the videos in one place.
So how do you monetize this? While setting up your Swicki page, you can customize the ads section choosing what platform of ads to show (adsense, etc) and allows you to enter your code.
