Google Going after Pay-Per-Posters
November 20, 2007 by Pablo Palatnik
While Google engages in PageRank warfare against its algorithmic enemies (sites that sell links,) the latest to see the wrath are pay-per-post publishers (maybe advertisers to…) Months ago (if I can find the post or on some guest post) I blogged about how the pay-per-post business model would be VERY hurt by Google’s move on going after link sellers. Is this actually a surprise to anyone?
The pay-per-post business model depends a lot on Google’s pagerank. Obviously, a post on a pagerank of 5 would cost a lot more than on a pagerank of 3 and so on.
Techcrunch reports, “IZEA (the new holding company for PayPerPost) CEO Ted Murphy is not surprisingly calling foul on the move, claiming that it’s part of some sort of censorship conspiracy by Google. Better still Murphy claims that it’s part of Google’s attempts to deny competition because PayPerPost is a “a very attractive alternative†to Adsense.
Murphy goes on to claim that TechCrunch should be punished because our occasional posts thanking sponsors (like this one) is nothing different to what PayPerPost bloggers do.â€
Here is one thing I learned a long time ago…NEVER BASE YOUR BUSINESS -MODEL ON GOOGLE. Pay-Per-Post needs to have or should have a different pricing structure for bloggers maybe based on traffic to blog instead of pagerank…BUT here is thing. Many advertisers use bloggers as an SEO strategy.
I think we’ll see a change soon within pay-per-post and how it may change its business model regarding pagerank. If you want to advertise using a service like pay-per-post or reviewme, use it for branding and marketing purposes, not SEO, it might come back to haunt you.
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Comments (4)
Well, then I guess that I gave it up… Does that mean that I should remove any reference from my blog? And what about BlogRush… Hmm!
what about blogrush?
We also saw a huge decrease in many blogs in our system. Believe it or not, Blogging Ads is glad for this. We when first started 2 years ago we were small and have kept it this way on purpose. The quality of blogs back then was so much higher with ads sprinkled within their real posts. Now we see blogs that are 100% ads and we don’t approve them even when they did have PR value.
Our small number of clients are getting better quality blogs than through pay per post because we have higher standards and therefore fewer blogs in our system. We also removed hundreds of blogs this month that had dropped to PR 0 to keep our blogs of the highest quality we can.
It is impossible not to have a few blogs that are all ads, but we try to encourage our bloggers to blog first and advertise second, but they rarely listen.
I guess Google’s voice has gotten everyone’s notice and hopefully the blogging community will follow with better blogs and less advertising.
I’ve actually used pay-per-post once (not for SEO purposes) but to push a social site I made. I was unhappy with the blogs that picked up my story.